Star Wars fans took to social media Monday to denounce Starbucks’ new “holiday” cups as “disrespectful.”
According to fans, there are no signs of sacred symbolism on the new cups, and they claim that the upcoming Star Wars movie, due out December 18th, is not receiving the reverence it deserves.
“No snowflakes in remembrance of those fallen on Hoth, and no stars in honor of those shot down in flight,” said Star Wars super fan Ban Ki-Moon. “And to smack us in the face, what do they do? They make it the color of a Sith lightsaber. Real classy, Starbucks.”
Many fans believe Starbucks’ opposition to acknowledging this sacred season for Star Wars fans stems from the company’s blatant favoritism towards alternate science franchise Battlestar Galactica.
Starbucks CEO Howard Shultz issued a statement standing behind the company’s choice of cups.
Shultz also told online activists not to try to frighten the company, while proceeding to mock their “sad devotion to that ancient Jedi religion.”